Glowing Neon Story-Campaign Visual Identity by Heung Kwan Kei

Heung Kwan Kei Presents The Glowing Neon Story Campaign Visual Identity

Heung Kwan Kei, the project leader of the displayed work Heung Kwan Kei's Glowing Neon Story Campaign Visual Identity explicates, Among Hong Kong signages, neon sign is the most interesting and iconic piece of local history. Nowadays, neon signs are disappearing and most of the people overlook these. Glowing Neon Story is an experienced campaign that Hongkongers experience a visual culture of neon signs from neon light industry and local city, it celebrates unique aesthetics and human touch by exploring, appreciating and recording neon signs. .

Glowing Neon Story-Campaign Visual Identity by Heung Kwan Kei Images:

VIA: http://competition.adesignaward.com/design.php?ID=58791

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