Pavomea Artsy
Pavomea Dessert Store is a branding and space design project for a dessert brand that combines desserts and snacks with artistic elements. The concept is based on the German color theorist Goethe, who studied color and developed a hexagonal color wheel. The logo can shift into three modes to express the idea of a prism and to add contrast between lines and shapes. A pure white color scheme presents the panchromatic theme. The packaging uses paper structures, while the lamp design uses acrylic. The idea of light guides the branding system and the store interior.
Pavomea Artsy Dessert Branding by Jansword Zhu has been selected as an outstanding example of communication design by the A' Design Award & Competition. Pavomea Artsy Dessert Branding won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize which recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
