Now
Now is an album design created for a musician whose six songs tell stories about dreams, growth and love. One meaningful Chinese character is taken from each song title, such as Universe, Rain, Believe, Eyes, Moon and Star. These characters are combined with digital collage and generative coding. The selected elements are entered into a computer program that generates thousands of different graphics, so each package wrap is unique. The square format measures 4.25 by 4.25 inches. The project includes six cover designs, a lyrics book and the album package.
Now Album Design by Yijia Xie was recognized as a creative representation of communication design by the A' Design Awards. Now Album Design won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition that rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
