Avant Modern Cuisine
Avant is a fine dining restaurant located in China. The branding concept utilizes the owners' overseas experience to offer customers unique memories that they have gone on a journey. Starting with a menu which is designed to resemble as a passport. After each meal, customers will get a customized ticket that is designed according to a specific inspiration behind each dish and memories from the cities. This dining experience gets very popular when traveling was halted due to the Covid pandemic
Avant Modern Cuisine Brand Identity by Jiawei Wu was selected as a creative illustration of communication design by the A' Design Award & Competition. Avant Modern Cuisine Brand Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design award that recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
