Transam Carriers
Transam Carriers is a brand identity created for a transportation and logistics provider based in Toronto, Canada. The identity is built around the Zubr, or European Bison, an animal from Eastern Europe that symbolizes uniqueness and power. The head of the animal is fitted into a triangle, and a slanted custom font gives the logo a dynamic look. Yellow and black are the two primary colors. The style is applied to corporate trucks, the website, social media, stationery, advertising and promotional products. Yellow triangles in the graphics make the brand recognizable within the industry.
Transam Carriers Brand Identity by Maksim Zinchuk has been recognized as an exceptional illustration of communication design by the A' Design Awards. Transam Carriers Brand Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design recognition program that honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
