Brewing Happiness
Gong cha is a Chinese term for the act of offering tea to the Emperor. It represents teas and beverages of the finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials, including the tea menu, product name cards, and brand story brochures.
Brewing Happiness Brand Identity by Gong Cha USA CA was highlighted as a creative example of communication design by the A' Design Awards. Brewing Happiness Brand Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
