La Gambeta
La Gambeta is a corporate identity for a designer store in Yiwu, China, that sells women's accessories, perfume and other daily goods. The logo joins the letters L and G with the form of a traditional Chinese knot, a circular structure and gemstone shapes. The visual language is drawn from Chinese flower and bird painting, reworked with the support of artificial intelligence tools. The identity extends to the product packaging, where each fragrance is extracted from the plant shown on the pack, such as peach, apricot or pear blossom.
La Gambeta Corporate Identity by Guo Tingting has been recognized as an innovative representation of communication design by the A' Design Award. La Gambeta Corporate Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design prize that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
