Easygo
The design integrates the directional meanings of the Chinese characters for up and down into a visual language that transcends linguistic boundaries. By emphasizing intuitive functionality through concise and culturally embedded forms, the design communicates effectively across different user groups. Its clear structure, vibrant tone, and playful interaction reflect thoughtful attention to usability and visual storytelling. Through symbolic representation and minimal aesthetics, the design delivers a distinctive and engaging user experience.
Easygo Corporate Identity by Xingyue Deng was selected as an innovative representation of communication design by the A' Design Award & Competition. Easygo Corporate Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design competition that recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
