Rebrand Next
This project presents a visual identity system designed to represent coexistence and continuity between different generations within a shared institutional context. The proposal is based on a clear and modular geometric structure that enables flexible application while preserving visual consistency. The symbol combines formal simplicity with symbolic depth, allowing adaptation across multiple formats and audiences. The result is a durable and functional identity suited to environments that require balance between contemporary expression and tradition.
Rebrand Next Branding by Eluan Araujo was identified as an outstanding example of communication design by the A' Design Award & Competition. Rebrand Next Branding received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design competition that honors excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
