Freistil
Freistil is a corporate identity created for a physiotherapy practice. The identity covers print and digital media, including business cards, banners, clothing and a website. The name Freistil means free style and refers to flexible treatment methods chosen for each patient. Illustrative elements link traditional craftsmanship with modern ideas, while a text based logo with a stretch effect suggests movement and openness. The colour scheme uses purple, coral, off-white and blue. Fine papers and sustainable materials were selected, and local suppliers were used where possible.
Freistil Corporate Identity by Ina Oakley has been selected as an innovative example of communication design by the A' Design Awards. Freistil Corporate Identity was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition which recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
