A collaboration work with an up-and-coming artist is used for the Nissan calendar every year and a papercut artist “Teppei Hayakawa” was appointed for the 2016 calendar. Paper is used to create two-dimensional papercuts. By contrast, a car is a three-dimensional objet. Merging two-dimensional and three-dimensional objects with creation of existing visual aspect was a creative challenge. The 2016 Nissan calendar provided a spatial aspect capturing mysterious time, as if we were seeing a fairy tale, with the elaborate and gentle papercut artwork acting in concert with the vehicles characteristi
Nissan DAYZ ROOX is a minicar with higher body height and spacious inside for moms who would like to have sparking time at any time. Had a minor change to refresh exterior/interior designs and improved amenities and safety equipment. Moms think their own family can be energetic if they have a positive attitude, and their insight is “to keep shining through hard times and good times”. This brochure was developed under a concept of introducing the product as well as offering new perspectives (being positive about everything) which moms can obtain with DAYZ ROOX.
Minor changes are made to Mitsubishi’s eK Space Custom and eK Space to make their characteristics more noticeable respectively. eK Space Custom has a complete change with more dynamic exterior design and eK Space has a new exterior design with more approachability. The brochure is developed to communicate these two characteristics clearly and impressively.
This brochure is created to communicate the evolution intuitional and convincing. An inspirational approach is taken for fascinating product presentation with an idea to have people to see the evolution level carefully and to make a valuation. Bold layout using the traditional round-shape tail lamp, a symbol of GT-R, is used in the introduction page. When one-side foldout is opened, the vehicle’s powerful main style appears on the nearly 1-meter-long pages. With the black background, the imposing figure of GT-R with the vivid-orange body color stays in people’s mind.
A new performance called e-POWER is added to Nissan NOTE. e-POWER means a new form of electronic vehicle. Generate electric power in the engine, instead of charging externally and use only the motor to run. Possible to drive as far as one can without worrying about charging just like gasoline-fueled automobile. This brochure is created to communicate a message of how NOTE is innovative and advanced with this inventive technology equipped.
Radiant Creatives' design motto for this visual identity project was "creating order from chaos". This is an art that has been perfected by nature. That is where the central themes of the trademark design emanate from. Radiant Creatives took a look at nature's creations and the cells that make them up from head to toe. Millions or even Billions of cells all working together to create a singular being. That is the aesthetic which the visual themes are designed to convey.