Creativity Days

kt wiz baseball team

A unique visual identity for kt wiz (Abbrev. for wizards), the new professional baseball team launched by kt (Korea Telecom) in winter 2013 was designed. To encourage a strong connection with the brand, regional traits are incorporated in the design details along with the unique concept; 'burst of magic' that sets the brand apart from the others. The theme is effectively expressed throughout different media platforms for a solid and consistent visual identity.

Pepsi Touch Tower 2.0

Pepsi Touch Tower 2.0 is a digital fountain dispenser that transforms today’s beverage pouring process into an engaging consumer experience, providing over 100 high quality drink combinations from up to 12 brands & 6 flavor shots. It's playful graphic user interface attracts the consumer, communicates variety and allows easy customization of one’s drink. The form clearly highlights the interaction zones in a careful ergonomic configuration, from the angle of the screen, the visibility of the nozzle, the location and light staging of the cup, and the accessibility of the ADA panel.

good morning original calendar 2012 “Farm”

Farm is a kitset paper animal calendar. Fully assembled it makes a delightful miniature farm complete with six different animals.

Pepsi Spire 5.0

Lale

The designer, Michael Parson, has long been curious of the possibilities that Opentype scripts now offer type designers. Thanks to this technology, design is no longer limited to the basic forms but can be enhanced with additional glyphs, ligatures or other features. He wanted to explore how to integrate these options into the less explored world of dingbat fonts. The resulting font, Lale offers a range of visuals that can be accessed by simply typing a sequence of signs, either letters; for the flowers, or numbers, for the stems. Both can be combined for a total of 4680 combinations.

Purveyance

The intention of this piece was to create a brand for an innovative tracking and payment system for fruit suppliers. The brand needed to symbolise freshness and quality while being adaptable into a wide range of brand uses on- and offline. The logo perfectly reflects the research, colours, keywords etc identified in the process, and is unmistakably modern, corporate and fruit based, while remaining friendly and approachable. The slogan is reflective of the fact that this brand and the app will accompany the produce throughout it’s journey from the stage of picking through to arrival in store.