Dynamic Identity

Explore 3 award-winning designs tagged Dynamic Identity on Creativity Days.

Designer / Brand: Brand Bar Communications Project: Dynamic Identity Classification: Graphic

Can You See the Music

The work created for Franz Liszt Chamber Orchestra is a music-driven dynamic brand identity aiming to revive the visual appearance of the orchestra. Its creators have invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo, related to their favorite piece of the repertoire. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.

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Designer / Brand: Brand Bar Communications Project: Dynamic Identity Classification: Graphic

It Is In Your Genes

This brand identity was created for a genotyping service, by which predisposition to possible genetic diseases can be detected. Just like the DNA structure, the design concept was also built upon a system of codes, namely specially designed Morse codes representing the letters of alphabet. Any word can be visualized this way, turning a static logo into a dynamic identity. The logo, which is the name of the Client written by the codes, takes the double-helical structure shape of the DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.

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Designer / Brand: COdesign Project: Dynamic Identity Classification: Graphic

COseries

COseries is a dynamic visual identity program created for the design company COdesign. COseries presents the company logo in many different forms, and each version carries a separate story. Themes include social causes, occasions, achievements, people and culture, and new pieces are prepared every month. The works are produced with photo manipulation, digital illustration, three-dimensional modeling, motion rendering and handmade paper cutting. Every output keeps the same two to one width to height proportion of the mark.

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