Creativity Days

Creativity Days

Creativity Days featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Kaleido Mall

The Kaleido Mall provides numerous entertainment venues, including shopping mall, a pedestrian street, and an esplanade. In this design, the designers used patterns of a kaleidoscope, with loose, colored objects such as beads or pebbles. Kaleidoscope is derived from the Ancient Greek kalos (beautiful, beauty) and eidos (that which is seen). Consequently, diverse patterns reflect various services. Forms change constantly, demonstrating that the Mall strives to surprise and fascinate visitors.

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Pulse Pavilion

The Pulse Pavilion is an interactive installation that unites light, colours, movement and sound in a multisensory experience. On the outside it is a simple black box, but stepping in, one is immersed in the illusion that the led lights, pulsing sound and vibrant graphics create together. The colourful exhibition identity is created in the spirit of the pavilion, using the graphics from the inside of the pavilion and a custom designed font.

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100 Inspirational Quotes

This book is a compilation of 100 quotations that have been visualised and represented using typography, illustration, and graphic elements. These quotes were shortlisted based on their relevance to mindset. While such quotes abound as individual reminders, the aim of this book is to make this set of quotes available in an all-in-one package, presented in a way that captures the message in visual form and text form at the same time, and strikes a positive chord with the reader.

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Post-it Colleague Care Kit

The Post-it Colleague Care Kit was designed with a dose of humour where the usual laundry icons were redesigned in the office politic context i.e "Do not Bitch". The entire campaign seeks to create a happier and fun workplace where they send motivation quotes to fellow colleagues who needs a perk up after a long day at work or when there is an unexpected situation at work. There are instructions on how to motivate your colleagues, a Post-it photo frame is inserted to take selfies and wefies and a positive log is curated at #postitforwardsg on Instagram!

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Johnnie Walker

・This pamphlet was created to be used by sales representatives from the out-of-store sales division at upscale department stores. It is a sales tool that explains the Johnnie Walker brand and the appeal of available products. We chose the leaflet/cards format because it allows the sales rep to only show the most appealing product to each customer.

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Moscow Symphony Orchestra

The horn and the violin in the logo symbolize brass and strings sections, together these sections constitute a symphony orchestra. The ribbon with the orchestra name on it represents artistic performance, the flowing ribbon made of music notes and conductor's stick are used as additional brand graphics across various touchpoints. The ribbon can take any form, abstract or resembling musical instruments (violin, harp, horn etc), while it is developing as a fabric of music during the concert.

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