Creativity Days

Creativity Days featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Math Alive Brand Identity

Math Alive

Dynamic graphic motifs enrich the learning effect of math in the blended learning environment. Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become whiz kids in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics. The challenge was to balance the fun and engaging setting for the target audience with professionalism as an educational technology brand.

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Woonwaard Rebranding

Woonwaard

Woonwaard is a corporate identity created for one of the largest housing associations in the Netherlands. The identity is modern yet serious, and it conveys calmness and serenity. The design represents the diversity of the tenants and the positive aspects of renting. Each application is given a unique set of circles, taken from a basic design of more than 250 circles in different compositions and colors. The printed media use FSC certified paper with six Pantone colors plus black. Digital applications reduce the use of paper.

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Cut and Paste Branding

Cut and Paste

This project toolkit, Cut and Paste: Preventing Visual Plagiarism, addresses a topic that can affect everyone in the design industry and yet visual plagiarism is a topic that is seldom discussed. This could be due to the ambiguity between taking reference from an image and copying from it. Therefore, what this project proposes is to bring awareness to the grey areas surrounding visual plagiarism and position this at the forefront of conversations around creativity.

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Fck 2020 Calendar

Fck 2020

Fck 2020 is a table calendar for the year 2021. The calendar is produced as a leporello, a long sheet folded into twelve panels. It can be kept flat and browsed like a book, or placed on a desk in the shape of a circle or other forms. Each month carries a short wish for the new year, told through polychrome modernist graphics and minimal illustrations. The intent is to turn the page on a difficult year with humour and imagination. Printing is digital on 240 gram white paper. The folded size is 169 by 240 millimetres.

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VFit+ Well-being App

VFit+

VFit+ is a well-being mobile application that connects smart devices. The application tracks daily activity, body composition, heart rate, sleep quality and water consumption. Data received from connected smart bands and smartwatches is displayed according to user preferences. Users can set goals, join challenges and share activity with others. Supportive push notifications and an inactivity warning encourage regular movement. A card based interface with distinct colors and icons separates each type of information. A diary of activities is created for each user.

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Primary Residence Type Design

Primary Residence

Primary Residence is a typeface design that turns minimal architectural forms into letters and numbers, using the three primary colors red, blue and yellow. Each character shows a small part of a building, without a clear entry or exit. Stairs, windows and geometric shapes refer to the Bauhaus movement and to minimalist architecture. The design was also informed by stairs and windows observed in different parts of the world. The sketches were made on paper, based on photographs of real buildings. The aim is to blend the form and the identity of the structure.

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