Creativity Days

Creativity Days featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
HanKkeut Brand Identity

HanKkeut

HanKkeut is a brand identity for a series of grade school textbooks developed through collaboration between students and teachers. The brand objective is an all-in-one connection in learning. The cover graphic uses a connected stroke that emanates from the brand identity image to express a sense of ascension. The same stroke is applied to all HanKkeut books to create a consistent visual feature. Vivid colors, embossed textures and holographic stickers are used on the covers. Different age levels are distinguished by different cover colors.

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Reincarnation Of Text Font Design

Reincarnation Of Text

Text of Cycle is a typeface design that explores the relationship between people and artificial intelligence. The concept proposes that people created artificial intelligence, and that artificial intelligence may in turn create people, making words the link between both. The letterforms follow a method of deconstruction, combining shapes taken from science fiction films and modern machinery. Each character was modelled in Rhinoceros 7 and rendered in KeyShot 8. The result reflects the cycle of language and knowledge.

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Cells Poster

Cells

On July 19, 2017, PIY built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and they named it "Cells". The nodes are designed as the hand-turned thread tenon and straight tenon, which is summarized as "East Tenon & West Mortise". You will find their products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.

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Rules of War Posters

Rules of War

The Rules of War is a poster series about international humanitarian law and the rules of restraint in armed conflict. The series uses mostly negative space, with no colors, shapes or figures that could point to any side of a conflict. Four themes present the shared teachings of international humanitarian law and the Quran. The posters were created to bring these rules closer to Arabic speaking and Muslim audiences during Ramadan. Each poster measures 1000 by 700 millimeters and is made for both printed and digital use.

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FIL Brand Vision System

FIL

FIL is a brand identity system created for a shop that sells designer collections and other design items. The name FIL means line in French. A continuous line runs through the middle of the three letters, so the idea behind the brand becomes direct and visible. The line can be extended or shortened, which allows the logo to be used at different lengths and in different positions while keeping one unified image. The identity is applied to shop signs, business cards, packaging, stationery, name tags, handbags and paper items.

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Macys Website Redesign

Macys Website

Macy's Website is an online retail interface that allows customers to browse and buy the products offered by Macy's. The website was redesigned in response to customer feedback, resulting in a clean and simple layout inspired by fashion media and consumer technology products. Responsive web technologies allow access through laptop computers, tablets and smartphones. Extensive research guided the work, including user surveys, interviews, A/B testing and usability testing. The simpler structure streamlines the purchase process and improved user engagement.

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